BY NOW most of us will be acquainted with Gangnam Style. It seems impossible to avoid the catchy pop song, with its video featuring that horse-riding dance. The Korean rapper behind the hit, 34-year-old Psy (Park Jae-sang), has emerged as an unlikely international celebrity.
You have to give credit to the artist. Gangnam Style has set a new standard for music videos. Since its July release on YouTube, Gangnam Style has received more than 390 million views - and counting. The song has topped charts across the West, including here and in Britain.